POS
Client: Warner Music, Malaysia + Hong Kong
Description: POS for new release of Linkin Parks' new album, Minutes To Midnight. The title refers to Doomsday Clock, an analogy where midnight represents the destruction of the world because of nuclear war. Each milk carton (we went against using a PET water bottle, the perception of milk cartons sounds more innocent to create a bomb with) is filled with sand, where each grain represents a nuclear warhead currently stockpiled. Digital clock is modified to eliminate the hours and minutes display, with the seconds set to stopwatch function to amplify the countdown effect.